https://www.youtube.com/watch?v=QIi43Q3ZcXc

The Red Special Edition of the iPhone 7 and iPhone 7 Plus are now available through Apple’s website for $749 and $869, respectively. Apple announced the blushed colorway on Tuesday, marking the first time the company used the color for one of its phones. The tech giant has partnered with the Red program to raise funds and awareness for AIDS research. Since 2006, it’s raised more than $465 million, with Apple contributing more than $130 million.