How Sneaker Culture Went from Subculture to Mainstream

https://www.youtube.com/watch?v=_gjQLpu8x7g It started as a subculture, but has since become full-blown mainstream. Find out how sneaker culture evolved into a global phenomenon thanks to the explosion of hip-hop and sports

Making of Diadora S8000 OG Sneakers

https://www.youtube.com/watch?v=Gp1vpWoiSPU Diadora dig into their archives to revive one of their most iconic ’90s runners, the S8000, for the very first time. We have completely reconstructed the original for a modern-day release. Keeping in line...