Drake’s surprise album If You’re Reading This It’s Too Late blasts in at No. 1 on the Billboard 200 chart as expected, easily scoring the hip-hop star his fourth chart-topper.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). If You’re Reading This It’s Too Late moved 535,000 units in the week ending Feb. 15, according to Nielsen Music, with pure album sales comprising 495,000 of that figure — all from digital downloads.
Industry forecasters had projected the set to sell over 500,000 copies, but it fell just short of that half-million threshold. Still, it’s a remarkable start for an album that arrived with no notice, was sold only through digital retail, is termed a mixtape by Drake (and not a proper studio album) and only had a little more than three days of sales powering its debut. The new set was released in the evening of Thursday, Feb. 12 through Young Money/Cash Money/Republic Records. The tracking week ended at the close of business on Sunday, Feb. 15.
A physical release for the album on CD or vinyl has not been announced.
If You’re Reading This It’s Too Late follows Drake’s three earlier No. 1-debuting albums, which also happened to be his first three full-length efforts: Thank Me Later (released in 2010), Take Care (2011) and Nothing Was the Same (2013).
Drake’s fourth studio album, Views From the 6, is due out later this year. It was announced last July.