Joey Badass teams up with Finish Line and Adidas while XXL goes behind the scenes to discuss personal style and its meaning to the rapper.

Finish Line – Behind the Scenes With Joey Bada$$

Joey Badass is an American, independent hip-hop recording artist, who hails from Brooklyn, New York. With his rugged style, an invigorating outcome of his Brooklyn neighborhood and surroundings, Joey Bada$$ has been a staple in the hip-hop industry for maintaining an authentic, unique and versatile sound. Whereas other rappers may take less risks with formulaic projects, Joey never shies away from keeping his music raw and original.

He is a co-founder of the collective Pro Era, with whom he has released two mixtapes and toured the globe multiple times.

Joey released his debut mixtape, 1999, in June 2012 to critical acclaim and recognition, followed by Rejex in September, and Summer Knights on July 1, 2013.

His debut studio album, B4.DA.$$, released on 1/20/2015 through Pro Era Records / Cinematic Music Group, sold an impressive 56,000 units its opening week making it the #1 rap and #1 independent album in the country. The project henceforth received acclaim from his critics as well as his fans and is the catalyst that has placed Joey among hip-hop’s elite, as the album has sold 148,000+ copies WorldWide to date.

After his debut album release in January, Joey has spent the better part of 2015 touring; playing overseas festivals; creating original music for soundtracks, such as ’SouthPaw,’ as well as a national tour in the U.S, all while establishing the first annual Steez Day Festival in New York on July 7th. As he enters the last stages of a busy 2015 that saw a #1 album and extensive touring schedule, Joey Bada$$’ plans for 2016 are looking brighter than ever.