Jay Electronica reconnects with Jason Goldwatch for a short film documenting “music in motion” for Toyota’s latest campaign. Elect emerges in all white (must be feeling godly?) before donning a painter’s suit and putting pen to paper. Speakers blare, spewing paint in all directions as Jay spits inaudible bars, presumably all fire judging by the speakers’ reaction. While it may seem like the type of performance piece you could catch in a Bushwick warehouse, there’s ultimately a bigger picture to the madness.

Jay-Electronica-MUSICINMOTION

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