Nike’s decision to use Colin Kaepernick as the face of its latest advertising campaign has some sports fans burning with rage.
People upset with the move have started setting fire to their sneakers and sportswear to protest Nike using Kaepernick to promote the 30th anniversary of its “Just Do It” advertising campaign.
The former San Francisco 49er has not played in the NFL since the 2016 season. That year, he began kneeling during the National Anthem to raise awareness about police brutality against African-Americans and other racial injustices. Dozens of other players began joining Kaepernick, and he has become a symbol of the dividing lines over race in America.