H&M received an intense amount of social media scrutiny Monday for an ad featuring a black child wearing a sweatshirt with the slogan “coolest monkey in the jungle” written across the front, with Twitter users criticizing the brand for being racially insensitive. And after the retailer issued an apology and removed the image from the website, the fallout is still mounting.

The brand’s campaign star and collaborator, The Weeknd (né Abel Tesfaye), just announced on Twitter that he will no longer be working with the company.

“woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will no longer be working with the company.anymore…” he wrote in a Tweet featuring a photo of the ad.